K-Pop Fever: The UK’s Long-Awaited Embrace of Korean Pop
K-Pop Takes Over the UK: From Niche to Nationwide Phenomenon Just a few years ago, K-Pop was a niche interest in the UK, known only to dedicated international fans. Today, it’s a cultural movement, drawing thousands to sold-out concerts, fueling booming merchandise sales, and creating new career paths for British fans-turned-professionals. Amber Clare, once a…